I’m Ross — a graphic, art director, digital, UX, product design lead, team builder, systems thinker, outcome oriented human

Scaled the design system from a single-designer initiative into a cross-functional practice spanning design, engineering, and product.

Enabled system-wide adoption, reducing cross-team design debt and increasing dev velocity by ~30%. Created a design/dev governance model that supported Paramount+’s scale to more than 75 million global users.

Designed and tested growth features that drove measurable engagement and converted into core product experiences.

Increased minutes-watched by 10%+, boosted content discovery, and strengthened retention through more intuitive preview and post-play experiences.

Built an end-to-end Design Ops ecostystem that standardized workflows, improved handoff quality, and increased overall team efficiency.

Improved handoff accuracy while driving a 15-25% increase in system adoption and contribution rates across product design teams.

Delivered a scalable, multi-platform design system built on atomic Figma libraries, a unified token architecture, and cross-platform component pipelines.

Reduced design debt by 60%, increased UI consistency, and improved delivery speed for product and engineering teams across the Paramount+ ecosystem.

Delivered end-to-end experience design and optimization across e-commerce, mobile flows, and email campaigns.

Improved checkout efficiency, increased site traffic, and contributed to overall decrease in cart abandonment.

Previous work samples from Uber, General Assembly, and other ideas.

Cultivated broad experience and knowledge from working at startups during hyper growth phases. Strengthened leadership skills through teaching design to others.