designing with artificial (ai) & personal intelligence (mostly)…

Team Building + Management at Paramount+ case study preview

Team Building + Management at Paramount+

tl;dr

Scaled the design system from a single-designer initiative into a cross-functional practice spanning design, engineering, and product.

impact

Enabled system-wide adoption, reducing cross-team design debt and increasing dev velocity by ~30%. Created a design/dev governance model that supported Paramount+'s scale to more than 75 million global users.

Design Ops Solutions case study preview

Design Ops Solutions

tl;dr

Built an end-to-end Design Ops ecostystem that standardized workflows, improved handoff quality, and increased overall team efficiency.

impact

Improved handoff accuracy while driving a 15-25% increase in system adoption and contribution rates across product design teams.

Nectar Sleep case study preview

Nectar Sleep

tl;dr

Delivered end-to-end experience design and optimization across e-commerce, mobile flows, and email campaigns.

impact

Improved checkout efficiency, increased site traffic, and contributed to overall decrease in cart abandonment.

Testing/Growth for Paramount+ case study preview

Testing/Growth for Paramount+

tl;dr

Designed and tested growth features that drove measurable engagement and converted into core product experiences.

impact

Increased minutes-watched by 10%+, boosted content discovery, and strengthened retention through more intuitive preview and post-play experiences.

Voyager Design System Core Features case study preview

Voyager Design System Core Features

tl;dr

Delivered a scalable, multi-platform design system built on atomic Figma libraries, a unified token architecture, and cross-platform component pipelines.

impact

Reduced design debt by 60%, increased UI consistency, and improved delivery speed for product and engineering teams across the Paramount+ ecosystem.

Past Work case study preview

Past Work

tl;dr

Previous work samples from Uber, General Assembly, and other ideas.

impact

Cultivated broad experience and knowledge from working at startups during hyper growth phases. Strengthened leadership skills through teaching design to others.

About me

I'm Ross, an LA/Toronto-based lead designer and product design manager with 13+ years of experience, focused on design systems and the dynamics of complex, interconnected products.

I'm driven by systems thinking, clarity, and thoughtful design. Empathy and honesty shape how I lead and support teams.

When I'm not tinkering with new technology, I'm out in nature where I recharge and connect.

A winding river flows through a forested valley at dusk with mountains in the background under a clear sky.

Experience

Paramount+

Product Design Manager

May 2023–Nov 2025

Senior Product Designer

Dec 2021–May 2023

Product Designer

Jan 2020–Dec 2021

Nectar Sleep

Product Designer

Oct 2018–Dec 2019

General Assembly

UX Design Instructional Associate

Jul 2018–Jul 2019

Services

Design systems
Product design
Design ops + Team management
Product management
Web, TV, & mobile
app design

Companies

Resume available
upon request

Resume available
upon request

Let's connect

Let's connect

→ Email

→ Linkedin

Work
About
Contact

Linkedin

Github

IYKYK

Codepen